Dr. Seuss All-In-One Workbooks
As a member of the Big Yellow Taxi team, I collaborated on this project with Russell Ginns (copywriter), Sheila Higgins (copywriter), Igor Jovicic (cover design), Peter Leonardo (overall interior design), and Kristen Terrana-Hollis (illustrator). I acted as project manager, managing editor, and layout designer for all five books. The challenge was that the publisher needed us to create five 304-page workbooks within a few months, using only original artwork created by Dr. Seuss. Excited by the opportunity to work with such an iconic brand, our team took on the project. Our design team focused on maintaining the classic, simplistic Dr. Seuss style throughout the workbooks. Each book in the series covers the core topics of Math, Language Arts, Science, and Feelings, each with its own Seuss character “ambassador”, and includes ten two-page spreads that cue readers to put down the book, get up and move. Each book also comes with three inserts: a center tear-off page in the center, a tear-off sticker page, and a certificate of completion. The resulting product is five fun-filled, value-packed journeys fueled by educational content and the fantastic, wonderful, imaginative world of Dr. Seuss.